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Creating A Custom Real Estate Showroom For Prestigious St. Regis Residences

Rye, NY

The developer of the new 92-unit St. Regis luxury condominium complex needed a temporary on-site Sales Gallery to pre-sell residences during construction.

StRegis drone shot

The developer of the new 92-unit St. Regis luxury condominium complex needed a temporary on-site Sales Gallery to pre-sell residences during construction. Since the facility would only be required until most units were sold and the project neared completion, a relocatable building provided a cost-effective and efficient solution.

Cassone supplied a 36’ x 68’ modular building that was transformed into a high-end sales office. The design mirrored the interiors of future residences, creating an immersive experience for prospective buyers. To achieve this, the building was outfitted with Kohler kitchen and bath fixtures, stone and quartz countertops, and wood and stone tile flooring—all signature finishes of the St. Regis brand.

User
Client
Alfred Weissman Realty
User
Industry
Construction & Development
User
Solution Type
High-End Sales Office
User
Location
Rye, NY
User
Unique Features
The design mirrored the interiors of future residences, creating an immersive experience for prospective buyers. To achieve this, the building was outfitted with Kohler kitchen and bath fixtures, stone and quartz countertops, and wood and stone tile flooring—all signature finishes of the St. Regis brand.

How Cassone Delivered

Challenge

Transporting and installing the units presented unique challenges due to their ceiling heights: 9’ interiors in the end units and a 10’ interior height in the center unit.

Solution

Cassone worked closely with the developer’s design team to integrate the required structural elements and ensure the modular building could support the extensive onsite fit-out of luxury finishes.

Outcome

By providing a fast, flexible, and high-quality solution, Cassone delivered a Sales Gallery that not only met the developer’s needs but also reflected the elegance and prestige of the St. Regis name.