Heineken needed a standout beer garden installation for the US Open—and Cassone delivered. Custom-built modular containers created an immersive, on-brand space that blended functionality with high-traffic hospitality needs.
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- Projects
- Heineken Beer Garden
Heineken
Events & Entertainment
Custom Solutions
Flushing Meadows, NY
Branded exterior, open-air container layout, built to accommodate large crowds during a premier event.
How Cassone Delivered
Challenge
Heineken needed a visually striking, functional space to serve as a beer garden at the US Open—one that matched their brand identity and could be assembled quickly on-site. The build needed to withstand heavy foot traffic and deliver a smooth guest experience.
Solution
Cassone provided customized modular containers tailored to Heineken’s specifications. The design included wide openings for flow, branding-ready exteriors, and durable materials for a safe, comfortable event environment.
Outcome
The Heineken Beer Garden became a standout activation at the US Open, drawing attention and crowds while reinforcing brand presence. Cassone’s modular solution proved ideal for temporary, high-volume, high-visibility installations.
